Conceptual Design
Conceptual design is the first part of the creative process. It forms the base upon which creative ideas are brainstormed and then put together.
It is important to take as much information as possible about the intentions of the space, and the brand identity of the organization in order to form as clear a picture as possible, upon which a real model can be developed.
From this point, it is possible to bring new ideas on board, whilst adapting them to make sure that they ultimately fall in line with the overall theme of the design.