Impera Italia is launching its very own lime-based Concrete effect natural paint. This Concrete style paint ( also known as Cement effect paint, Faux concrete paint effect or Concrete wall effect paint) is an easy-to-apply solution for a contemporary look. It is a decorative lime paint developed for interiors that can be applied in two coats. Concrete Paint comes in a light grey base which will enable you to create a concrete imitation.
Please remember that if you want to apply Concrete Paint on a dusty, chalky or high-porous area, you should use Atomo (To be applied before Concrete Paint) This will help to consolidate the surface!
Concrete Paint should be applied using a Medium or Long Pile Roller.
If you want to protect your Concrete paint, you can apply Decorfilm (Matt, or Gloss).
You can add colours to the Concrete Paint, you can use our water-based colourants.
How to Apply Concrete Paint
Make sure that the surface is completely smooth, and that there are no imperfections. Also make sure there are no chemicals on the surface such as oil, stains, or grease, these must be removed.
It is important to ensure that you apply the correct type of primer depending on the type of application you are trying to achieve. Unifix primer is gritty and therefore ideal for creating textured surfaces, whilst Universal primer is smooth. Either one of these should be done beforehand to give the surface the best possible adhesion for the application of Concrete Paint.
Prepare the desired amount of powder, ensuring to maintain the correct mixing ratio. Once prepared, please leave the mixture to rest for 5-10 mins before beginning the application.
Apply Concrete Paint by roller, using irregular movements to avoid repetitive patterns. The first coat can take 1 to 2 hours to dry. Once the second coat is applied
Concrete Paint should be applied using our Medium Pile Roller. The application should be carried out with an ambient temperature between 5° to 35°C. Apply one or more coats depending on the effect you would like to achieve. After applying wait a bit to flatten it down with a spatula (150mm recommended). Professionals can choose to use a Venetian plastering trowel.
Impera Italia’s Advice™
Q: Is this a waterproof Italian finish? Can Concrete Paint be applied in wet rooms, shower cubicles or exteriors?
A: No, you can’t put this decorative lime paint even on facades.
Q: Can this lime-based paint be applied on floors?
A: Unfortunately, it can’t be applied on floors. Apply products specially made for that purpose only on floors, like our micro screed or micro cement.
Q: How resistant are the colours?
A: Lime Concrete has great colour resistance, but dark colours applied outside might lighten a bit over time due to the natural nature of the product.
Q: Can I redo a wall covered with Concrete Paint?
A: Yes, you can easily redo the wall! First sand it, then cover the texture with fillers or gypsum plaster and finally prime it.
Q: Do I need a specialist to apply these finishes?
A: Yes, you should. An untrained and inexperienced applicator can’t create a consistent design and compact, durable finish.